Goya is my favorite brand when it comes to purchasing hispanic food ingredients. I cook with it, my mom cooks with it, and my mom’s mom used to cook with Goya. It holds a special place in my heart and in my kitchen <3

With this project I took a vintage logo and turned it modern through shape and color implementation. My goal is to create a modern spin on a timeless product that holds a special place for most hispanos all over the world. I decided to repurpose the classic font while keeping it minimalistic as a way to market to younger generations that are just beginning their cooking journey.  The logo is repeated and works as a bright shadow, giving it flavor and making it pop!