The Microsoft Education site is geared towards educational decision makers, professionals, and students. The EDU site presents various hardware and software solutions through the lens of how it would be helpful in an educational context (K12 – HED).
Navigating and way finding has been a challenge for customers, E.g. Students ending up on IT pages, IT pros not getting to the contact sales easily enough. Microsoft EDU sought to simplify the process for customers in selecting the most suitable products and resources from their extensive lineup. Understanding the complexity of their offerings, they aimed to create an intuitive tool to streamline decision-making and provide personalized recommendations.